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How Technical SEO Makes Your HVAC Website Rank in Google

November 18, 2022

When it comes to SEO (search engine optimization) on an HVAC or other home services website, there are levels of complexities most people have no clue about. It’s much like using herbs and spices in…

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Is Google punishing duplicate content on my website?

September 10, 2022

Duplicate content is often misunderstood both in what it actually is and how it affects a website’s performance. Let’s jump to the simple answer and then unpack this a little. When addressing duplicate content, Google…

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Don’t Build a Review Program—Build a Review Culture!

July 28, 2022

The days when customer reviews were only “nice to have” is a thing of the past. Reviews are essential to your success, having become the mainstay of customers’ assessments of your company. They have the…

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BxB Writers, Better Than Artificial Intelligence

June 13, 2022

Artificial intelligence (AI) and bots have come a long way, baby, but at BxB Media, we think they have their place—and it’s not at BxB when it comes to writing for you. Over the years…

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Best Practices Tips—Your Website Domain

May 8, 2022

At BxB Media, collaboration is at the core of our business model. When your team and our team work together via Team Lift, we can help you meet your goals and lift your company. A…

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Don’t Fall for the Google Business Profile Scam

April 7, 2022

It seems like hackers never sleep, except when they spend their nights dreaming up new ways to scam us. You may have already experienced one of the newer schemes—spam attempting to gain access to your…

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How Is Google Like the Weather?

March 9, 2022

We all know how much the weather impacts HVAC and the other trades. Of course you can’t control when it rains or freezes or floods. All you can do is watch the weather, prepare the…

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What Is Happening to Google My Business?

December 3, 2021

Did you know Google is rebranding Google My Business to Google Business Profile? The first thing to know about the move to Google Business Profile (GBP) is that Google is moving the management of business…

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PPC Graph.

Should I Decrease My HVAC PPC Ad Spend During Shoulder Seasons?

October 29, 2021

Do you have a consistent budget year-round for paid advertising on Google, Bing, and Facebook, or rather, does your paid ad spend correlate with your revenue earned? If it’s the latter, kudos to you! You…

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Recruiting for HVAC Employees on Social Media

August 20, 2021

Recruiting for HVAC Employees on Social Media With the ongoing employee shortage in the trades industry, it is critical that your HVAC company utilize creative tools to find skilled workers. Heating and cooling, plumbing, electrical—all…

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City map with some location tags.

Google Local Service Ads Bidding

May 7, 2021

Over the last few weeks there have been some changes to Google Local Service Ads that everyone should be aware of. This video will break down the changes and should help improve your number of…

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Interior view of living room.

Google Nest Alerts and How This Affects Your Company

March 13, 2020

Remember the good old days when customers found your HVAC business with your company website or through a Google search? Well, those days could be quickly fading and giving way to the automated home where…

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