Blog
Make Sure Your Facebook Account Is Set Up Properly
“An ounce of prevention is worth a pound of cure.” This is as true today as it was back when Benjamin Franklin first coined the phrase. In today’s highly computerized world, large-scale security breaches—like the…
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Google drops call forwarding, potentially disrupting calls from Google searches—But we’ve got you covered!
On July 8, 2023, Google dropped the call forwarding service for Google Business Profile (GBP) without notice. This action involved Google putting their own forwarding or tracking number on GBP listings. Unfortunately, these calls were…
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5 Steps for HVAC, Plumbing, and Electrical Recruiting
It’s that time of year again. While most people are daydreaming about firing up the grill, hanging by the pool or lake, and the kids getting out of school, for those of us immersed in…
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Protecting Your Brand in Online Search: Brand Name and Brand Conquest Campaigns
In the highly competitive world of home services, it’s important for businesses to stand out and capture the attention of potential customers. One way to do this is through brand name and brand conquest campaigns…
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BxB Media Is Now a Google Premier Partner!
We are proud of our latest Google badge: Google Premier Partner—putting BxB Media in the top 3% of all Google Partners in the United States. Though BxB has been a Google Partner for years now,…
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5 Tips for HVAC, Plumbing, and Electrical Spring Marketing
During the shoulder season when things slow down in your HVAC, plumbing, or electrical business, there are several ways you can use the time to prepare for when things get busy again. These actions help…
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BxB Media Teams Up With Pearl Certification, Creating Greater Contractor Value and Opportunities
At BxB Media, we are proud to announce our new partnership with Pearl Certification. This collaboration will help our HVAC, plumbing, electrical, and other home services clients differentiate themselves and deliver additional value to their…
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Does Onsite SEO Help You Get HVAC, Plumbing, and Electrical Leads?
In our last blog, we took a bird’s-eye view of technical SEO (search engine optimization) and covered how critical it is to your HVAC, plumbing, or electrical website’s overall success. On the flip side of…
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How Technical SEO Makes Your HVAC Website Rank in Google
When it comes to SEO (search engine optimization) on an HVAC or other home services website, there are levels of complexities most people have no clue about. It’s much like using herbs and spices in…
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Is Google punishing duplicate content on my website?
Duplicate content is often misunderstood both in what it actually is and how it affects a website’s performance. Let’s jump to the simple answer and then unpack this a little. When addressing duplicate content, Google…
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Don’t Build a Review Program—Build a Review Culture!
The days when customer reviews were only “nice to have” is a thing of the past. Reviews are essential to your success, having become the mainstay of customers’ assessments of your company. They have the…
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BxB Writers, Better Than Artificial Intelligence
Artificial intelligence (AI) and bots have come a long way, baby, but at BxB Media, we think they have their place—and it’s not at BxB when it comes to writing for you. Over the years…
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