Blog
7 Communication Tips for HVAC Fall Strategies: A Marketing Playbook to Reach Your Customers
Now that fall is here, it’s time to switch gears and rev up for the busy season ahead. Cooler weather leads to furnace and heat pump tune-ups, along with older equipment needing a replacement. While…
Read More
Is Your HVAC, Plumbing, or Electrical Business Ready for Fall Marketing?
With late summer now upon us, fall is right around the corner. In the HVAC, plumbing, electrical, and other home services worlds, that means things will start heating up for your business. Are you ready?…
Read More
Happy Calls and Reviews—the Building Blocks of Brand
When things are busy, it’s easy to forget about the importance of reputation and reviews. “Repetition makes reputation and reputation makes customers.” This quote from cosmetic magnate Elizabeth Arden certainly applies to your HVAC, plumbing,…
Read More
Turn Your Unclosed Estimates Into Sales!
If you’re looking for a way to turn dead leads and unclosed estimates into revenue, we would like to introduce you to our partner, VoiceDrop. They help contractors turn inactive accounts into actively engaged customers…
Read More
3 NEW Options for BxB Chat—With Humans!
As BxB Media clients and many other contractors are now aware, using live chat on your company’s site significantly improves the number of leads captured. As a result, there are currently a myriad of AI…
Read More
4 Ways to Leverage the Power of Your Customer Data!
If you’re looking to boost revenue and increase customer loyalty, gathering and leveraging the information provided by customers and prospects can be a game changer! Due to its unique nature, the value of the information…
Read More
What You Need to Know About Do-Not-Call Regulations
At BxB Media, we recognize the growth opportunity automated communication technology provides for our clients. As the integration into daily operations increases, we want you to have the information necessary to understand the regulations around…
Read More
951% Increase in First-Page Keyword Rankings After New Website Launch!
In June, prior to BxB Media building this Texas client’s new website, only 4.9% of their tracked keywords were on the first page, none were in the top three, and 40% were not ranked at…
Read More
Does Google Organic Search Still Matter for HVAC, Plumbing, and Electrical Companies?
If the majority of your marketing for your HVAC, plumbing, electrical, or other home services business has become focused on Google search and your company’s organic ranking, you’re at risk of being left behind. Why?…
Read More
Make Sure Your Facebook Account Is Set Up Properly
“An ounce of prevention is worth a pound of cure.” This is as true today as it was back when Benjamin Franklin first coined the phrase. In today’s highly computerized world, large-scale security breaches—like the…
Read More
Google drops call forwarding, potentially disrupting calls from Google searches—But we’ve got you covered!
On July 8, 2023, Google dropped the call forwarding service for Google Business Profile (GBP) without notice. This action involved Google putting their own forwarding or tracking number on GBP listings. Unfortunately, these calls were…
Read More
5 Steps for HVAC, Plumbing, and Electrical Recruiting
It’s that time of year again. While most people are daydreaming about firing up the grill, hanging by the pool or lake, and the kids getting out of school, for those of us immersed in…
Read More