Blog
Should I Decrease My HVAC PPC Ad Spend During Shoulder Seasons?
Do you have a consistent budget year-round for paid advertising on Google, Bing, and Facebook, or rather, does your paid ad spend correlate with your revenue earned? If it’s the latter, kudos to you! You…
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Recruiting for HVAC Employees on Social Media
Recruiting for HVAC Employees on Social Media With the ongoing employee shortage in the trades industry, it is critical that your HVAC company utilize creative tools to find skilled workers. Heating and cooling, plumbing, electrical—all…
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Google Local Service Ads Bidding
Over the last few weeks there have been some changes to Google Local Service Ads that everyone should be aware of. This video will break down the changes and should help improve your number of…
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Google Nest Alerts and How This Affects Your Company
Remember the good old days when customers found your HVAC business with your company website or through a Google search? Well, those days could be quickly fading and giving way to the automated home where…
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Paid Search Engine Marketing for Local Service Companies
An in-depth explanation of “Pay-Per-Click” and “Google Local Services” ads aka “Google Guarantee” Online search has evolved a great deal in recent years, which of course includes the available options for paid search advertising. Google…
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How to Improve Google Rankings Through Reviews
People often ask us what they can do to improve their rankings and how to get more leads. There are many answers to this question, but reviews have become a critical piece of both lead…
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Why Microsites Are Not a Good Idea
There are innumerable internet trends out there—some stick, some don’t, some are beneficial, many are not. Internet marketing is an enigma for people who don’t do it every day, and it’s easy to get swayed…
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Current State of Online Search in 2019
There are almost endless things we could say about online search, so in this short blog I’m going to cover a few items that have come to the forefront in 2019 and really matter to…
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Google My Business News October 2019
No one can guarantee your company will always or even consistently show up first, second or third in search results or the local map listings. With over 20 years of web experience at BxB Media,…
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Don’t Stress Over First Page Rankings
Click Image to Enlarge There is a great paradigm shift in the world of the internet––from developers to SEOs and everyone in between. We used to beat each other over the head with FIRST PAGE…
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SEO Strategies You Need to Know in 2019
As we have reached the second half of 2018, there are more search engine optimization (SEO) strategies than ever before. Some sources will give you a handful of strategies while others will give you hundreds.…
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A Brief Breakdown of the GDPR (and How We’re Taking Action)
A new regulation known as the GDPR, which stands for General Data Protection Regulation and aims to protect European Union (EU) citizens from privacy and data breaches, will go into effect on May 25, 2018.…
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