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Google Local Service Ads Bidding

May 7, 2021

Over the last few weeks there have been some changes to Google Local Service Ads that everyone should be aware of. This video will break down the changes and should help improve your number of…

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Google Nest Alerts and How This Affects Your Company

March 13, 2020

Remember the good old days when customers found your HVAC business with your company website or through a Google search? Well, those days could be quickly fading and giving way to the automated home where…

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Paid Search Engine Marketing for Local Service Companies

February 11, 2020

An in-depth explanation of “Pay-Per-Click” and “Google Local Services” ads aka “Google Guarantee” Online search has evolved a great deal in recent years, which of course includes the available options for paid search advertising. Google…

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How to Improve Google Rankings Through Reviews

December 12, 2019

People often ask us what they can do to improve their rankings and how to get more leads. There are many answers to this question, but reviews have become a critical piece of both lead…

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Why Microsites Are Not a Good Idea

November 11, 2019

There are innumerable internet trends out there—some stick, some don’t, some are beneficial, many are not.  Internet marketing is an enigma for people who don’t do it every day, and it’s easy to get swayed…

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Current State of Online Search in 2019

October 17, 2019

There are almost endless things we could say about online search, so in this short blog I’m going to cover a few items that have come to the forefront in 2019 and really matter to…

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Google My Business News October 2019

October 10, 2019

No one can guarantee your company will always or even consistently show up first, second or third in search results or the local map listings. With over 20 years of web experience at BxB Media,…

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Don’t Stress Over First Page Rankings

August 18, 2019

Click Image to Enlarge There is a great paradigm shift in the world of the internet––from developers to SEOs and everyone in between. We used to beat each other over the head with FIRST PAGE…

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SEO Strategies You Need to Know in 2019

June 7, 2019

As we have reached the second half of 2018, there are more search engine optimization (SEO) strategies than ever before. Some sources will give you a handful of strategies while others will give you hundreds.…

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A Brief Breakdown of the GDPR (and How We’re Taking Action)

May 30, 2019

A new regulation known as the GDPR, which stands for General Data Protection Regulation and aims to protect European Union (EU) citizens from privacy and data breaches, will go into effect on May 25, 2018.…

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3 Things Your Competitors Can Teach You About Brand Awareness

May 10, 2019

Every business has its own strengths and weaknesses, which is why closely watching your competition isn’t always necessary or a good use of your time. If you’ve noticed your competitors popping up more frequently online…

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Understanding and Avoiding Phishing Scams

January 5, 2019

Phishing scams are nothing new in the world today, and with advancements in technology growing exponentially, it’s no surprise that scams of all types are increasing in their sophistication and quantity. While many of them…

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