Best Practices Tips—Your Website Domain

May 8, 2022

At BxB Media, collaboration is at the core of our business model. When your team and our team work together via Team Lift, we can help you meet your goals and lift your company. A…

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Don’t Fall for the Google Business Profile Scam

April 7, 2022

It seems like hackers never sleep, except when they spend their nights dreaming up new ways to scam us. You may have already experienced one of the newer schemes—spam attempting to gain access to your…

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How Is Google Like the Weather?

March 9, 2022

We all know how much the weather impacts HVAC and the other trades. Of course you can’t control when it rains or freezes or floods. All you can do is watch the weather, prepare the…

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What Is Happening to Google My Business?

December 3, 2021

Did you know Google is rebranding Google My Business to Google Business Profile? The first thing to know about the move to Google Business Profile (GBP) is that Google is moving the management of business…

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PPC Graph.

Should I Decrease My HVAC PPC Ad Spend During Shoulder Seasons?

October 29, 2021

Do you have a consistent budget year-round for paid advertising on Google, Bing, and Facebook, or rather, does your paid ad spend correlate with your revenue earned? If it’s the latter, kudos to you! You…

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Recruiting for HVAC Employees on Social Media

August 20, 2021

Recruiting for HVAC Employees on Social Media With the ongoing employee shortage in the trades industry, it is critical that your HVAC company utilize creative tools to find skilled workers. Heating and cooling, plumbing, electrical—all…

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City map with some location tags.

Google Local Service Ads Bidding

May 7, 2021

Over the last few weeks there have been some changes to Google Local Service Ads that everyone should be aware of. This video will break down the changes and should help improve your number of…

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Interior view of living room.

Google Nest Alerts and How This Affects Your Company

March 13, 2020

Remember the good old days when customers found your HVAC business with your company website or through a Google search? Well, those days could be quickly fading and giving way to the automated home where…

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Paid Search Engine Marketing for Local Service Companies

February 11, 2020

An in-depth explanation of “Pay-Per-Click” and “Google Local Services” ads aka “Google Guarantee” Online search has evolved a great deal in recent years, which of course includes the available options for paid search advertising. Google…

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How to Improve Google Rankings Through Reviews

December 12, 2019

People often ask us what they can do to improve their rankings and how to get more leads. There are many answers to this question, but reviews have become a critical piece of both lead…

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Why Microsites Are Not a Good Idea

November 11, 2019

There are innumerable internet trends out there—some stick, some don’t, some are beneficial, many are not.  Internet marketing is an enigma for people who don’t do it every day, and it’s easy to get swayed…

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Current State of Online Search in 2019

October 17, 2019

There are almost endless things we could say about online search, so in this short blog I’m going to cover a few items that have come to the forefront in 2019 and really matter to…

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