Does Onsite SEO Help You Get HVAC, Plumbing, and Electrical Leads?
In our last blog, we took a bird’s-eye view of technical SEO (search engine optimization) and covered how critical it is to your HVAC, plumbing, or electrical website’s overall success. On the flip side of…
Read MoreHow Technical SEO Makes Your HVAC Website Rank in Google
When it comes to SEO (search engine optimization) on an HVAC or other home services website, there are levels of complexities most people have no clue about. It’s much like using herbs and spices in…
Read MoreIs Google punishing duplicate content on my website?
Duplicate content is often misunderstood both in what it actually is and how it affects a website’s performance. Let’s jump to the simple answer and then unpack this a little. When addressing duplicate content, Google…
Read MoreDon’t Build a Review Program—Build a Review Culture!
The days when customer reviews were only “nice to have” is a thing of the past. Reviews are essential to your success, having become the mainstay of customers’ assessments of your company. They have the…
Read MoreBxB Writers, Better Than Artificial Intelligence
Artificial intelligence (AI) and bots have come a long way, baby, but at BxB Media, we think they have their place—and it’s not at BxB when it comes to writing for you. Over the years…
Read MoreBest Practices Tips—Your Website Domain
At BxB Media, collaboration is at the core of our business model. When your team and our team work together via Team Lift, we can help you meet your goals and lift your company. A…
Read MoreDon’t Fall for the Google Business Profile Scam
It seems like hackers never sleep, except when they spend their nights dreaming up new ways to scam us. You may have already experienced one of the newer schemes—spam attempting to gain access to your…
Read MoreHow Is Google Like the Weather?
We all know how much the weather impacts HVAC and the other trades. Of course you can’t control when it rains or freezes or floods. All you can do is watch the weather, prepare the…
Read MoreWhat Is Happening to Google My Business?
Did you know Google is rebranding Google My Business to Google Business Profile? The first thing to know about the move to Google Business Profile (GBP) is that Google is moving the management of business…
Read MoreShould I Decrease My HVAC PPC Ad Spend During Shoulder Seasons?
Do you have a consistent budget year-round for paid advertising on Google, Bing, and Facebook, or rather, does your paid ad spend correlate with your revenue earned? If it’s the latter, kudos to you! You…
Read MoreGoogle Local Service Ads Bidding
Over the last few weeks there have been some changes to Google Local Service Ads that everyone should be aware of. This video will break down the changes and should help improve your number of…
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