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SEO Basics: A Beginner’s Guide to RankBrain and SEO Strategies
SEO, or search engine optimization, is nothing new to the online world. For years now, ranking in search results organically has been something websites (businesses, blogs, stores, and more) have worked hard to do. For…
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Web Accessibility Basics
We often hear how the web is constantly changing and evolving. One aspect of the web steadily coming to the forefront is web accessibility. You’ve likely heard the term and about some of the elements…
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Why is Yelp Banning My Company Reviews?
Yelp’s review filtering is nothing new. It’s been around for some time now. Lately, however, more businesses are finding their reviews marked as “not recommended” by the automated “recommendation software” Yelp uses. Every week we…
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What is NAP Consistency?
What Does NAP Stand For? NAP is an acronym that stands for “name, address, phone” and is critical when it comes to local SEO. The individual pieces that make up NAP have been important for…
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3 Reasons to Use Social Media for Business
When it comes to social media for business, the options can be overwhelming. What do you focus on? Where do you start? How do you use it? Social media has the biggest impact when it’s…
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How to Automatically Respond to Messages on Facebook
Facebook Messenger has evolved quite a bit since it was first introduced. It has gone from a solely in-browser feature to a popular app used by individuals in addition to (and sometimes in replace of)…
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How to Handle Negative Reviews
Regardless of the circumstances, negative reviews are never easy to receive. They come in many forms and it can be hard to know exactly how to respond to them (especially when you don’t believe the…
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First-Party Reviews vs Third-Party Reviews: What They Are and Why They Matter
Before We Start… Before we get into first and third-party online reviews, let’s take a quick look at exactly what they are. First-Party Reviews: reviews collected and presented on your own website. Third-Party Reviews: reviews…
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Google’s Mobile-First Indexing
Each year, more and more people are using their mobile devices to search for the things they need. Google has recognized this trend and is beginning to experiment with mobile-first indexing. This means that they…
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Scroll is the New Black
There are many things to consider when developing a website. One of the main considerations is the layout of content. After all, content is what gives a site meaning and structure. It is the reason…
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The Benefits of SSL
The internet can be a very technical place. Part of our mission is to explain the technical aspects in plain English. If you’re interested in the tech side of SSL you can find endless articles…
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3 Ways Social Media Helps Your Business Stand Out
In more recent years, major businesses and brands have proven that social media can be used as an effective tool to help you create strong connections with your audience, increase credibility, position yourself as an…
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