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How to Handle Negative Reviews
Regardless of the circumstances, negative reviews are never easy to receive. They come in many forms and it can be hard to know exactly how to respond to them (especially when you don’t believe the…
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First-Party Reviews vs Third-Party Reviews: What They Are and Why They Matter
Before We Start… Before we get into first and third-party online reviews, let’s take a quick look at exactly what they are. First-Party Reviews: reviews collected and presented on your own website. Third-Party Reviews: reviews…
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Google’s Mobile-First Indexing
Each year, more and more people are using their mobile devices to search for the things they need. Google has recognized this trend and is beginning to experiment with mobile-first indexing. This means that they…
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Scroll is the New Black
There are many things to consider when developing a website. One of the main considerations is the layout of content. After all, content is what gives a site meaning and structure. It is the reason…
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The Benefits of SSL
The internet can be a very technical place. Part of our mission is to explain the technical aspects in plain English. If you’re interested in the tech side of SSL you can find endless articles…
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3 Ways Social Media Helps Your Business Stand Out
In more recent years, major businesses and brands have proven that social media can be used as an effective tool to help you create strong connections with your audience, increase credibility, position yourself as an…
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3 Ways to Engage Customers
Engaging with customers can be easy, even when you aren’t face to face. Make the most of your online presence by incorporating some easy and effective ways to connect that benefit both you and your…
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Make Sure Your SEO Isn’t MIA
Search engine optimization (SEO) is an internet marketing strategy used to affect a website’s visibility in a search engine’s unpaid results. These results are often referred to as “natural”, “organic” or “earned” results. An SEO…
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It’s Good to be Mobile-Friendly
On April 21, 2015 Google Search expanded its use of mobile-friendliness as a ranking factor in mobile searches. Some referred to this as “Mobilegeddon”. As a followup, Google recently increased the importance of a mobile-friendly…
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