Blog
A Brief Breakdown of the GDPR (and How We’re Taking Action)
A new regulation known as the GDPR, which stands for General Data Protection Regulation and aims to protect European Union (EU) citizens from privacy and data breaches, will go into effect on May 25, 2018.…
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3 Things Your Competitors Can Teach You About Brand Awareness
Every business has its own strengths and weaknesses, which is why closely watching your competition isn’t always necessary or a good use of your time. If you’ve noticed your competitors popping up more frequently online…
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Understanding and Avoiding Phishing Scams
Phishing scams are nothing new in the world today, and with advancements in technology growing exponentially, it’s no surprise that scams of all types are increasing in their sophistication and quantity. While many of them…
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SEO Basics: A Beginner’s Guide to RankBrain and SEO Strategies
SEO, or search engine optimization, is nothing new to the online world. For years now, ranking in search results organically has been something websites (businesses, blogs, stores, and more) have worked hard to do. For…
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Web Accessibility Basics
We often hear how the web is constantly changing and evolving. One aspect of the web steadily coming to the forefront is web accessibility. You’ve likely heard the term and about some of the elements…
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Why is Yelp Banning My Company Reviews?
Yelp’s review filtering is nothing new. It’s been around for some time now. Lately, however, more businesses are finding their reviews marked as “not recommended” by the automated “recommendation software” Yelp uses. Every week we…
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What is NAP Consistency?
What Does NAP Stand For? NAP is an acronym that stands for “name, address, phone” and is critical when it comes to local SEO. The individual pieces that make up NAP have been important for…
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3 Reasons to Use Social Media for Business
When it comes to social media for business, the options can be overwhelming. What do you focus on? Where do you start? How do you use it? Social media has the biggest impact when it’s…
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How to Automatically Respond to Messages on Facebook
Facebook Messenger has evolved quite a bit since it was first introduced. It has gone from a solely in-browser feature to a popular app used by individuals in addition to (and sometimes in replace of)…
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How to Handle Negative Reviews
Regardless of the circumstances, negative reviews are never easy to receive. They come in many forms and it can be hard to know exactly how to respond to them (especially when you don’t believe the…
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First-Party Reviews vs Third-Party Reviews: What They Are and Why They Matter
Before We Start… Before we get into first and third-party online reviews, let’s take a quick look at exactly what they are. First-Party Reviews: reviews collected and presented on your own website. Third-Party Reviews: reviews…
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Google’s Mobile-First Indexing
Each year, more and more people are using their mobile devices to search for the things they need. Google has recognized this trend and is beginning to experiment with mobile-first indexing. This means that they…
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