5 Tips for HVAC, Plumbing, and Electrical Spring Marketing
During the shoulder season when things slow down in your HVAC, plumbing, or electrical business, there are several ways you can use the time to prepare for when things get busy again. These actions help you promote lead generation, customer retention, and revenue.
At BxB Media, we recommend you use your slower time to employ these five strategies to strengthen your business.
1. Schedule Spring Air Conditioning Maintenance
Take advantage of any free time your office team may have and call your customers to schedule their spring maintenance appointments. Getting your calendar situated before the busyness of spring hits ensures you can take care of your current customers and your techs will be thoroughly engaged. Now is also the time to promote your maintenance agreement plan while you’re scheduling your customers.
2. Promote a Customer Referral Program
We all know the best advertising is word of mouth. If you don’t already have a customer referral program in place, now is the time to create one. If you do have one, promote it with your customers via email, SMS, or during your spring maintenance scheduling phone calls.
3. Focus on Reviews
In today’s world, reviews are critical. Before making a purchase or selecting any type of company to work with, consumers read and depend on reviews. They want to know what other customers think before plunging in themselves. Being sure you have both website reviews (first party) and Google reviews (third party) should be a focus for your business. Though you want to collect reviews all year long, the shoulder season is a convenient time to really push for them.
4. Send an Email Campaign
Email campaigns are highly effective for promoting your business. And during your slow time is a good time to create a campaign consisting of several well-timed emails. You could promote our recommended strategies here as well as any upcoming specials you may have planned.
For basic email marketing, you can use Mailchimp or Constant Contact. If you are interested in more robust and “smart” email campaigns, BxB recommends ServiceTitan Marketing Pro and CHIIRP. If you are not familiar with these tools, reach out to us and we can help guide you on what’s best for your company.
5. Confirm Spring Cooling and Plumbing Promotions
During this time, you should decide what you’ll be doing for your spring air conditioning, plumbing, and electrical service promotions. Create collateral materials to promote them, such as coupons, emails, flyers, and social media posts—and update your website—so you’re ready to go.
Talk to Your Marketing Coach for Help
If you’re a current BxB Media client, your BxB Marketing Coach can advise you on any of these spring-prep strategies during your scheduled coaching calls. If you’re not a client of BxB, we would be happy to talk to you about what we offer and how we can help you grow your HVAC, plumbing, electrical, or other home services business. Get in touch with us here.