Google

It seems like hackers never sleep, except when they spend their nights dreaming up new ways to scam us. You may have already experienced one of the newer schemes—spam attempting to gain access to your…

We all know how much the weather impacts HVAC and the other trades. Of course you can’t control when it rains or freezes or floods. All you can do is watch the weather, prepare the…

Did you know Google is rebranding Google My Business to Google Business Profile? The first thing to know about the move to Google Business Profile (GBP) is that Google is moving the management of business…

Over the last few weeks there have been some changes to Google Local Service Ads that everyone should be aware of. This video will break down the changes and should help improve your number of…

Remember the good old days when customers found your HVAC business with your company website or through a Google search? Well, those days could be quickly fading and giving way to the automated home where…

People often ask us what they can do to improve their rankings and how to get more leads. There are many answers to this question, but reviews have become a critical piece of both lead…

There are almost endless things we could say about online search, so in this short blog I’m going to cover a few items that have come to the forefront in 2019 and really matter to…

Each year, more and more people are using their mobile devices to search for the things they need. Google has recognized this trend and is beginning to experiment with mobile-first indexing. This means that they…