Google drops call forwarding, potentially disrupting calls from Google searches—But we’ve got you covered!
On July 8, 2023, Google dropped the call forwarding service for Google Business Profile (GBP) without notice. This action involved Google putting their own forwarding or tracking number on GBP listings. Unfortunately, these calls were…
Protecting Your Brand in Online Search: Brand Name and Brand Conquest Campaigns
In the highly competitive world of home services, it’s important for businesses to stand out and capture the attention of potential customers. One way to do this is through brand name and brand conquest campaigns…
BxB Media Is Now a Google Premier Partner!
We are proud of our latest Google badge: Google Premier Partner—putting BxB Media in the top 3% of all Google Partners in the United States. Though BxB has been a Google Partner for years now,…
Is Google punishing duplicate content on my website?
Duplicate content is often misunderstood both in what it actually is and how it affects a website’s performance. Let’s jump to the simple answer and then unpack this a little. When addressing duplicate content, Google…
Don’t Fall for the Google Business Profile Scam
It seems like hackers never sleep, except when they spend their nights dreaming up new ways to scam us. You may have already experienced one of the newer schemes—spam attempting to gain access to your…
How Is Google Like the Weather?
We all know how much the weather impacts HVAC and the other trades. Of course you can’t control when it rains or freezes or floods. All you can do is watch the weather, prepare the…
What Is Happening to Google My Business?
Did you know Google is rebranding Google My Business to Google Business Profile? The first thing to know about the move to Google Business Profile (GBP) is that Google is moving the management of business…
Google Local Service Ads Bidding
Over the last few weeks there have been some changes to Google Local Service Ads that everyone should be aware of. This video will break down the changes and should help improve your number of…
Google Nest Alerts and How This Affects Your Company
Remember the good old days when customers found your HVAC business with your company website or through a Google search? Well, those days could be quickly fading and giving way to the automated home where…
How to Improve Google Rankings Through Reviews
People often ask us what they can do to improve their rankings and how to get more leads. There are many answers to this question, but reviews have become a critical piece of both lead…