Google

Is Google punishing duplicate content on my website?

September 10, 2022

Duplicate content is often misunderstood both in what it actually is and how it affects a website’s performance. Let’s jump to the simple answer and then unpack this a little. When addressing duplicate content, Google…

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Don’t Fall for the Google Business Profile Scam

April 7, 2022

It seems like hackers never sleep, except when they spend their nights dreaming up new ways to scam us. You may have already experienced one of the newer schemes—spam attempting to gain access to your…

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How Is Google Like the Weather?

March 9, 2022

We all know how much the weather impacts HVAC and the other trades. Of course you can’t control when it rains or freezes or floods. All you can do is watch the weather, prepare the…

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What Is Happening to Google My Business?

December 3, 2021

Did you know Google is rebranding Google My Business to Google Business Profile? The first thing to know about the move to Google Business Profile (GBP) is that Google is moving the management of business…

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City map with some location tags.

Google Local Service Ads Bidding

May 7, 2021

Over the last few weeks there have been some changes to Google Local Service Ads that everyone should be aware of. This video will break down the changes and should help improve your number of…

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Interior view of living room.

Google Nest Alerts and How This Affects Your Company

March 13, 2020

Remember the good old days when customers found your HVAC business with your company website or through a Google search? Well, those days could be quickly fading and giving way to the automated home where…

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How to Improve Google Rankings Through Reviews

December 12, 2019

People often ask us what they can do to improve their rankings and how to get more leads. There are many answers to this question, but reviews have become a critical piece of both lead…

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Current State of Online Search in 2019

October 17, 2019

There are almost endless things we could say about online search, so in this short blog I’m going to cover a few items that have come to the forefront in 2019 and really matter to…

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Google My Business News October 2019

October 10, 2019

No one can guarantee your company will always or even consistently show up first, second or third in search results or the local map listings. With over 20 years of web experience at BxB Media,…

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Don’t Stress Over First Page Rankings

August 18, 2019

Click Image to Enlarge There is a great paradigm shift in the world of the internet––from developers to SEOs and everyone in between. We used to beat each other over the head with FIRST PAGE…

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