Pay Per Click

PPC Graph.

Should I Decrease My HVAC PPC Ad Spend During Shoulder Seasons?

October 29, 2021

Do you have a consistent budget year-round for paid advertising on Google, Bing, and Facebook, or rather, does your paid ad spend correlate with your revenue earned? If it’s the latter, kudos to you! You…

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Paid Search Engine Marketing for Local Service Companies

February 11, 2020

An in-depth explanation of “Pay-Per-Click” and “Google Local Services” ads aka “Google Guarantee” Online search has evolved a great deal in recent years, which of course includes the available options for paid search advertising. Google…

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